Denver ROI Tracking and Website Ananlytics

PGM Integrated believes that one of the growing problems in the online marketing industry is that most companies don't eve know what the users of their websites are doing on their own websites.  Website analytics is vital to the success of your online marketing programs.  If you can determine what the user is looking at and most importantly not looking at you can create a targeted campaign to fix those issues.  Below is some information that will help you understand what PGM Integrated offers in the way of website analytics and conversion analysis.  With the below methodoligies we have increased our clients web site conversion rate substantially.

PGM Integrated offers website reporting which includes total search engine traffic, individual search engine referrers, and individual keyword referrers. Reports outline search engine traffic trends, keyword trends, and are available in both numerical and chart format.

Conversion Analysis

PGM Integrated provides conversion analysis which determines ROI based a variety of factors as described below.

Traffic vs. sales conversions

  • Sales by keyword conversions
  • Sales by search engine conversions
  • PPC conversions
  • Natural search conversions

Tracking and Reporting Software

PGM Integrated's tracking software work by inserting a few lines of Javascript on each page of your web site, from here the software will gather the data you need to start making more informed maketing and business decisions.  Based off of your set goals you can show detailed information on how you attained the conversion (i.e., direct sale, lead generated, or contact form filled out.) by keyword,navigation path ,search engine or any other criteria you set forth.

Understand Visitor Behavior

Easily and immediately understand how visitors interact with your web site. Through a simple mechanism known as 'visitor labeling,’ you can color-code visitor from a PPC campaign; visitors who found your site through a certain keyword; visitors who spent a very long or very short time on your site; and much more. The software's flexible nature means that you can select and label visitors who meet criteria important to you.

Visual Interface

See where visitors go, how long they stay and from which page they exit. ClickTracks Analyzer Hosted displays visitor data in context with your web site. Because the data is actually superimposed on your web site, you can easily see and understand visitor behavior. No more pesky pie charts or confusing rows of numbers and percentages.


Custom ROI Analysis - Easily Track Sales

Custom Shopping Cart?Lead Generation Campaign?

Sales, Revenue, Cost and conversion are available at a glance.  By  tracking what your users are doing on your site PGM can easily track sales and revenue - each tansactiion is captured, and the dollar amount of the transaction can bac traced back to the originating campaign or individual search engine keyword

PGM Integrated can analyze and compare data from PPC or other campaigns on one screen.  Directly import Google or anyother PPC campaign data, or set up custom data from e-mail marketing, search engine, affiliate, partnership and other PPC or lead generating campaigns.  PGM Integrated can instantly show you our marketing effectiveness in one single view and supports both PPC and total cost campaigns.  Search Engine report maps keywords against cost and revenue.