Denver Search Engine Optimization & SEO

Although it is only one element of an overall search engine marketing strategy, search engine optimization (SEO) is a vital element of successful search engine marketing campaign. Unfortunately it is also an area where almost everybody has a different answer on the best approach.

Search Engine Optimization is not about tricking search engines into seeing your site for something it is not. Search engines use programs called spiders or crawlers that visit your web pages and try to understand the content so that they can provide accurate results to people that are searching for information.

Good search engine optimization simply tunes your site, ideally during the design process, to ensure that the search engines can easily find accurate information to categorize your pages. This means good design and consistency across all of the page design and coding elements.

PGM Integrated has developed proven methodologies and processes to more effectively and efficiently optimize sites for high search engine results pages.

 If you would like to learn more about how we can help you click here.

What to avoid can often be as significant as what to include.

• Use Flash only for effect - search engines generally can’t see it.
• Take particular care with dynamic pages - you need to ensure that search engines see each page as unique
• Framed sites create special challenges for search engines and should generally be avoided
• It is usually a good idea to avoid too much scripting within the page as search engines typically cannot index this

Most importantly, do not let any company tell you that you/they can do anything to your website, such as duplicating keywords over and over, adding multiple doorway pages, duplicating content across multiple pages, and so on. If you have already been penalized or think that you might have some of these elements on your site, please contact us for a free evaluation.